ONLINE COURSES | Course Calendar

Marketing applied to gelato parlors

A course to explain the basics of marketing to better develop the business strategy of a business

The course

Course objectives
Provide students the ability to analyze the market related to their gelato parlor and develop a correct selling strategy.

Who is it for?
The course is designed for gelato makers and entrepreneurs who would like to manage their business more efficiently.

Subject covered
• Difference between marketing and advertising
• Positioning
• Competitor analysis
• Red and blue oceans
• Analysis of our business
• Profile a customer niche
• In-store marketing and online marketing
• Direct marketing and branding
• Pricing
• Marketing support figures and professionals
• Keywords and how to communicate
• KPI: monitoring parameters
• How to set up an effective marketing strategy

The live online course lasts 4 hours total, 9.00am - 1.00pm CET. 

The course is a live online course and students will receive the recording of the lesson (via link, via email) which will be valid for 30 days.

* The schedule of the course may vary.

Price 200,00 € (244,00 € VAT incl.)

  • 16 July 2024
    9.00am - 1.00pm CET
  • 26 November 2024
    9.00am - 1.00pm CET
  • 27 May 2025
    9.00am - 1.00pm CET


Privacy notice

We use cookies or similar technologies for technical purposes and for different purposes only with your prior and explicit consent as specified in cookie policy.

You can express your consent using the button "Consent all". Unless you select one of this options we will use essential functional cookies only